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ComBank employees celebrate Poson with ‘Pahan Gee’ – The Island

ComBank employees celebrate Poson with ‘Pahan Gee’ – The Island
ComBank employees celebrate Poson with ‘Pahan Gee’ – The Island

In an era defined by integration and collaboration, Dentsu has achieved a hat-trick by securing the top spot in the EFFIE Global Agency Networks rankings as the most effective agency for Sri Lanka for the third year in a row, the agency reported last week in a press release.

“This achievement is thanks to the exceptional efforts of Dentsu Communications and Dentsu Grant. The local agency has once again surpassed all other Dentsu agencies worldwide in the Effie Index 2023, which identifies the most effective agencies, marketers, brands, networks and holding companies worldwide shown, based on data from Effie Awards competitions around the world. This is a testament to the agency’s commitment to effective creativity and strategic excellence,” it said.

“This outstanding achievement underlines Dentsu’s commitment to innovation and strategic brilliance. The agency celebrates the hard work of its teams, with special recognition given to the Dentsu Communications team for their exceptional contributions, supported by the Dentsu Grant media team, which together led to this prestigious honour.”

Ms. Neela Marikkar, Chairman of all Dentsu Grant Group companies, commented: “This recognition reflects our team’s relentless pursuit of excellence and their ability to deliver impactful results for our clients. At our agency, we believe in fostering a culture of innovation, exploring new ways to engage consumers that deliver results for our clients, allowing us to stay at the forefront of a competitive industry. I am incredibly proud of our team’s achievements and grateful to our customers for their continued trust and partnership. Together we are shaping the future of advertising in Sri Lanka and beyond.”

Chamith Buthgamuwa, Vice President of Dentsu Communications, added: “In these challenging economic times, brands need campaigns that maximise their marketing budgets and deliver greater ROI. At Dentsu Sri Lanka, we have tackled this head-on and have consistently produced some of the most talked about campaigns in the industry. Over the past three years, we have identified gaming as a blue ocean for brands and focused our efforts on this dynamic sector. By encouraging clients to shift portions of their social budgets to gaming, we have delivered exceptional ROI and engaged a highly interactive and passionate audience. Our success, consistently ranked #1 in Sri Lanka, reflects our unwavering commitment to innovation, strategic execution and delivering real value to our clients. I would also like to extend my gratitude to our clients who have embraced bold and new ideas and trusted us to deliver. Together, we continue to push boundaries and set new standards in the advertising industry.”

Bakmee Perera, director of communications planning and media strategy at Dentsu Grant Group, said: “Our consistent success is rooted in a deep understanding of media landscapes and consumer behavior. By leveraging data-driven insights and embracing innovative media strategies, we have been able to create highly effective campaigns that resonate with audiences and deliver results for our clients. This award is a testament to the hard work and dedication of our entire media team, and we look forward to continuing to set benchmarks in the industry. A great example of our success is the recent win, where our approach has led to excellent consumer engagement and results, further cementing our position as market leaders.”

Dentsu Sri Lanka remains committed to improving the standards of creativity and effectiveness in advertising. The company wants to ensure that its customers benefit from impactful campaigns that resonate with consumers and deliver exceptional results, the press release concludes.